How It Works · Issue 02

How It Works · Issue 02

How to Weigh Risk and Return, and Why Bitcoin Is in the Portfolio

Before any opportunity, a framework. Every investment trades risk for return, and the only honest way to judge one is to weigh the downside first, then ask whether the return is worth it. Three questions do most of the work. What could I lose, and is it capped or total?

How It Works · Issue 02

The Risks and the Opportunity - Downside First

Most investment marketing leads with the opportunity and buries the risk. We do the opposite — because informed investors make better decisions, and because you deserve to weigh the downside before anyone shows you the upside.  So, the risks first. All investments carry risk, and U.S.-listed equities and ETFs